Algebra

Algebra is the largest private institution for higher education in Croatia. They offer a comprehensive selection of courses ranging across the multimedia spectrum, with innovation and success as their core values. Using a brand strategy developed by Fabular, we designed a visual identity from the ground up. The stylized "A" logotype depicts an open book, supported by a trendy gradient, type, and custom iconography.

The iconography and signage system for Algebra University of Applied Sciences is designed as an engaging and educational journey through the space. The guide through the space is an abstract asterisk "*" that communicates with students in an informative and playful manner, suggesting how to navigate the area. Instead of numbers, the floors are marked with letter symbols (A, B, C, D…) to which a digital element is attached. The entire space is also marked with informative texts about Croatian innovators who have left their mark on the history of humanity.